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Solution for SMEs Market Promotion |
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How To Cost-Effectively Penetrate SMEs Markets? |
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→Puzzlement for Marketers |
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Most of our customers are SMEs and we only have a limited budget. How can we produce good promotion results with a limited budget? |
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→Project Background |
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Power Bridge provided an SME promotion solution for a well-known international PC equipment supplier.
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Project Accomplishments and Returns
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Monthly sent-out fax of 28,000 pages and 200,000 emails covering SMEs in 100 large and medium cities of the country; |
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Over 65% of faxes and 55% of emails were successfully delivered, saving 70% of the communication cost for the client by using IP technology; |
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Compared with traditional direct mailing, fax marketing saved over 50% of the cost with the same response rate; |
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Automated sending of fax and email largely reduced labor costs. |
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Through phase-by-phase promotion, the client's sales rose by 17% over the same period of the previous year, which quickly increased its market share as an SME . |
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