We have lately been pressured with complaints from the sales department on how the marketing department could help to improve their sales performance.
Project Background
The marketing department of a well-known IT solution provider is required to periodically give sales leads information to the sales department. Power Bridge was asked to deliver and implement a solution for sales leads generation for the company. The database-marketing consultants from Power Bridge paid close attention to target customer selection and customer market segmentation and adopted integrated promotion of direct mailing, Emailing, group fax and telemarketing. As a consequence, Power Bridge helped the client generate a large number of sales leads within a short period of time. During the follow-up interviews with sales leads, product promotion and introduction were carried out on a case-by-case basis to cultivate and turn sales leads into customers. This helped the client capture its desired market share.
Project Accomplishments and Returns
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The high directionality of marketing and high quality of target customer data stimulated customer responses with a direct mail response rate of 8%, 1.4 times that of the industry average
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Received telephone inquiries of 98, 100% of which were replied 48 hours to customer satisfaction;
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Generated 207 sales leads within 12 months and a sales potential within 3 months of RMB34.4 million.
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Through rounds of promotion campaigns, the client's sales increased by 18% over the same period of the year before with its brand influence largely improved.
