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Solution for “ Kill-two-birds-with-one-stone ” Channel Marketing |
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Helping You Make both Brand and Channel Performance Stronger |
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Puzzlement for Marketers |
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We are new, lack recognition in the market and are struggling to find appropriate distribution channels. We know that a good beginning is half the battle, but how can we quickly build up brand recognition and penetrate channels? |
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Project Background |
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Power Bridge provided a brand promotion and channel marketing solution for a fledged (fledgling) IT company. By implementing a marketing mix of website design, electronic newsletter, telemarketing and distributor club, we helped the client succeed in finding and penetrating a number of experienced distributors and agents as well as establishing business partnerships with them. While quickly developing its channel network, the client was able to improve its market recognition and brand image to its own satisfaction. |
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Project Accomplishments and Returns
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Website clicks accumulated to over 2,000 in 3 months with effective web registration information of 561; identified through telemarketing 86 qualified distributors and agents with intention of cooperation, 60% of which established business partnership with the client. |
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Formed distributor club that supported more than 30 industry promotion events organized by distributors enabling quick penetration into industry markets; |
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Client brand mentioning rate rose by 110% and market recognition rose by 63% over the same period of the year before. |
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