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Solution for New Product Promotion |
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Developing New Way New Methods of Penetration for New Products |
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Puzzlement for Marketers |
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We just launched a new product on the market but do not know how to penetrate quickly to capture market share. |
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Project Background
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Power Bridge provided a new product promotion solution for a well-known enterprise network security solution provider. In addition to traditional promotion via advertising, public relations and media, we developed a completely new promotion solution with direct effectiveness through a combination of web marketing with email marketing and telemarketing. As a result, they had a quick market penetration with satisfactory sales performance for the new product. |
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Project Accomplishments and Returns
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More than 25,000 customers applied for trial use of the new network security product and over 13,000 customers took part in the network virus competition;
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Screened to obtain true and reliable potential customer data of 7,323; |
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Generated 1,326 sales prospects within 6-9 months and 357 potential sales leads within 3 months after telemarketing; |
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After rounds of promotion campaigns, the client captured a market share of 21% at the year-end and its brand image and influence were greatly increased.
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