Solution2

Solution for One to One Marketing

4 Reasons for One-to-One Marketing

Puzzlement for Marketers

The traditional direct mailing of promotional materials is just like carpet-bombing, and it is, therefore a complete waste of resources with low response rate and poor communication effectiveness. Thus, it is difficult to grasp customer needs and generate large sales leads in a timely manner.

　　Project Background

Power Bridge tailor-made a one-to-one marketing promotion plan for a well-known operator, enabling the client to generate large sales leads in a timely manner by understanding target market needs. As a result, the client had a substantial increase in its brand awareness.

Project Accomplishments and Returns

→ Sales leads with high returns
The ratio for the garnered sales leads was 27%, which was
2.5 times that of the industry average. Sales leads were
classified into five levels and categories according to
their urgency for easy follow-up by salespeople.
→ Identification of market segmentation in which the client
has the biggest competitive edge
Co-defined market segmentations based on in-depth analysis
of several thousands of responses and current market
situation, and co-designed next-step marketing mix and
monitored customer satisfaction.
→Substantial enhancement of brand image and awareness
Benefited from the advantage of one-to-one promotion of
product and related services, the client managed to increase
its brand awareness by 48.1％
→Instant obtainment of da tabase with great convenience in
obtaining list of customers with the 　biggest purchase potential