Solution1

Solution for Event Marketing

Seven Steps to Help You Improve Road-Show Effectiveness

Puzzlement for Marketers

Each of our previous campaigns and events were in mighty waves, which drew a large crowd. We received a lot of customer feedback , but they always ended up in nothing definite. Lists of attendees became a pile of trash. “We see no effective market investment”, complained the sales people.

Project Background

Power Bridge provided an event marketing solution for a well-known telecom network equipment supplier during the latter's nationwide road show. With professional planning, precisely customized objectives, quick implementation and timely post-event follow-up, we built a system platform for the client to capture the needs of its clients in a timely fashion. This resulted in many sales leads and improved campaign effectiveness.

Project Accomplishments and Returns

→　 Attendance totaled about 2,000 people, 93.6% of whom

　　were IT managers from enterprises with over 500 　　employees.

　　→　 Emailed about 2,000 thank-you letters, all of which were

　　　　followed up by telephone interviews.

　　→　 72% of customers showed interest in the solutions

　　　　presented at the event, among which 224 were potential

　　　　sales leads within 3 months with sales potential of RMB56

　　　　million.